Superdrug names ‘cost-of-living-ambassador’

The retailer said it’s part of its “ongoing commitment to supporting shoppers through the cost-of-living crisis”.Carmichael runs a more-than-60,000-strong online community Chloe’s Deal Club, and will be working with the high street giant until September “to raise awareness of incredible summer savings and the best value own brand products across key categories”.คำพูดจาก สล็อตออนไลน์

That’s undeniably important with a CommerceHub report earlier this week showing that consumers’ brand loyalty in beauty is declining in the face of rampant inflation. So now Carmichael is creating a mini-series of social media content “to raise awareness of the very best savings, deals and promotions across key categories and everyday essentials including suncare, allergy, skincare and more”. It’s the second year of the retailer’s ongoing cost-of-living campaign and follows Superdrug becoming the first health & beauty retailer to introduce price freezes across 150 essential products in 2022, increasing this to over 5,000 beauty products and adding employee benefits “to ensure colleagues were also being supported with the cost-of-living crisis”. Back in May, the company also said it was reducing the price of its own brand suncare range, Solait, by 20% in the wake of campaigns trying to convince the government to remove the VAT on suncare productsคำพูดจาก สล็อตเว็บตรง. Given its importance as protection from burning and skin cancer, campaigners say “the category should be deemed a healthcare essential and not a beauty product”. Superdrug’s price reductions will stay in place until the end of the year. 

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